Content Marketing Plans
for Businesses

A woman and small girl haging a sign on the door that says "open."

A content marketing plan tailored to your women-led
or mom-owned business.

Ignite engagement and increase website traffic with an actionable content marketing plan that reflects YOUR BRAND with every topic.

 
 
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Staring at your computer screen, feeling frustration radiate from your skin, you go through your Google Analytics report. And the information isn’t good.

Your website traffic has stagnated.

Visitors are not connecting with your content.

Your competitors are dominating the market.

And you don’t understand why.

That blog you took a whole Saturday to write just sits there with little views. The video you made giving up hours of your week has way too few clicks.

You spend so much time creating content but don’t get results.

To get results, you need a content marketing plan to focus your strategy and increase website visitors.

It can be difficult to know where to start when it comes to creating a content marketing plan for your women-owned business.

Maybe you rush to come up with ideas to meet your posting deadlines.

Maybe it feels a lot like throwing spaghetti at the wall – not knowing which idea will “stick” with your audience.

So you just keep publishing ideas that pop into your head and hope you’ll get lucky.

But a strategically created content marketing plan takes all of the guesswork out and focuses on the content your target audience wants.

 
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Just imagine…

The comfort of knowing what to write for the next 6 months and no longer rushing to get ideas together.

The knowledge you can close your laptop at night and on weekends because your content is working hard for you.

The satisfaction that your audience is connecting with your content and now your calendar is full for the next quarter.

A clear, actionable content marketing plan will…

  • Build organic website traffic to bring in more leads

  • Identify relevant, specific topics your target audience is searching for

  • Include keyword research paired with search intent for maximum results

  • Utilize SEO best practices for better ranking with Google

And that’s not all.

A content marketing plan is also…

  • Time efficient because you know what you’re going to write every month

  • Targeted to address customer’s needs, delivering you better leads & results

  • Aligned with business goals to build revenue and expand market reach

  • Designed to build trust & relationships with reliable, consistent action

 
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Content marketing is a marathon, not a sprint.

It requires consistent posting over several months to see results.

But those results mean you have a long-term investment with evergreen content that keeps working for you on nights, weekends, and holidays.

Without you having to give up any of your valuable time! Because you’re a woman, a mom, and a business owner – and that keeps you busy enough.

And the content is designed to connect with your audience no matter where on the sales funnel they are.

Plus, the beautiful bonus is the more you write, the more backlinks you’ll get to help improve your SEO, website authority, and expertise.

 

Let’s create a content strategy that can help increase website traffic, boost revenue, and grow your business.

 

So you can get back to leading your business like the amazing female entrepreneur you are.

My content marketing plan for women and moms includes:

  • Briefing call to discuss blog strategy

  • Analysis of your target market

  • Evaluation of your top 3 competitors

  • Identification of content topic opportunities or keyword gaps

  • Keyword research paired with search intent

  • 6-month content calendar with post titles & keyword focus

  • Hand-off call and 14 days post-handoff email support

  • Best practices content writing guidelines

Content Marketing Plan

Starting at $1,199
6-month plan

Includes:

  • 60-minute briefing call

  • 4 topics a month / 24 topics

  • Analysis of target market

  • Analysis of top 3 competitors

  • Keyword research

  • Content topic opportunities

  • Search intent research

  • SEO post titles

  • Keyword topic focus

  • 1 round of revisions

  • Hand-off call

  • 14 days post-handoff email support

  • Content writing best practices guidelines

Take advantage of my
14–day guarantee

After sending you the first draft, you have up to 14 days to discuss your revisions with me.

Within the 14-day guarantee period, I guarantee I will turn your revisions around as soon as possible so you can get on with your business, with your new copy ready to work for you.

 
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FAQ

Got more questions? I’ve got answers!

  • Your content marketing strategy is the big overview of your business plan for content marketing across various marketing channels. Marketing strategies include a clear definition of your target audience, your business goals and objectives, content themes or pillars, and establishing your unique value proposition.

    A content marketing plan goes into the more practical part of your marketing strategy. It’s a calendar filled with topic ideas generated through keyword research and analysis so you know what to write about. And this all goes back to support your overall marketing strategy for your woman-owned business.

    Think of the content marketing strategy as the “why” and the content marketing plan as the “how.”

  • I have a 6-step process for keyword research I use as a website content writer for moms and women. I’ll explain it in more detail when we start our project, but here is a general outline:

    • Create a list of relevant keywords based on research from your website and target market.

    • Brainstorm medium and long-tail keyword phrases that connect to each topic.

    • Compile a list of search terms for the keywords in steps 1 & 2.

    • Conduct competitor keyword analysis using Ubersuggest.

    • Filter the keywords to analyze search volume and competition.

    • Put the keywords into a content calendar, creating content clusters with a good mix of high and low-competition keywords.

  • Your content calendar is developed using in-depth keyword research and analysis.

    The keywords most effective for increasing your traffic will then be featured in the blog post titles that we’ll use in your calendar. Each content title will include primary and secondary keyword phrases.

    I’ll also include search intent results based on top-ranking SERPs (search engine results pages) so you can format your content based on what consumers are looking for.

    For example, if they’re looking for answers to questions, a how-to guide will be better than a thought piece. But if they’re searching to buy, then a comparison of products will work better than a how-to guide.

    You’ll have at least 6 months' worth of topics and titles that can be published every week – or at your chosen frequency. It’s all designed to increase your website’s organic search traffic.

  • I usually recommend you fix any SEO issues you have on your website once you have your content marketing strategy.

    You can do this yourself by running a free website audit on Ubersuggest or other SEO sites. Or you can have me take care of it for you.

    But please know, if I notice any issues while creating your content marketing plan, I’ll let you know!

    You want these SEO issues solved first so that you have a strong foundation to begin using your content marketing calendar and get maximum results.

    Once you’re ready to begin, just start writing and publishing content based on the titles in your content calendar. Make sure to follow the content writing best practices guidelines I provided in your strategy document. It’s a step-by-step guide on how to structure your content for the best SEO results.

    If you don’t want to write the content yourself, you can use my SEO Blog Copywriting Services, and I can take care of your content writing for you!

  • My work is research-based, so I’m happy to work with a variety of industries.

    But I’ve written blogs for women & moms in a range of industries:

    Non-profits
    K-12 Education
    Parenting
    Femtech
    Lifestyle
    Motherhood
    Early childhood
    Preteens & Teens
    Mom-focused brands
    Women-focused brands
    Kid’s Health & Wellness
    Women’s Health & Wellness

  • For our first project, 50% will be due upfront, and 50% will be due with the delivery of the first draft.

    Subsequent projects will require an upfront payment in full to reserve the time on my calendar. Your payment is submitted securely through a completely safe, trusted software that’s easy to use.

    Read the Terms & Conditions of Copywriting Project to learn more about my project terms & conditions.

    An alternative payment arrangement may be made for projects over $5,000.

If you haven’t worked with me before, it’s an easy process!

I’ve put systems in place to make your project run smoothly every time.

Step 1: Detailed copywriting brief and kickoff

Step 2: Copywriting brief approval

Step 3: Writing, writing, writing!

Step 4: First draft sent for approval

Step 5: Revisions

Step 6: Finalize the copy!

Read 6 Steps to Copywriting Magic for more detail.

 
 
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Let’s take the guesswork out of content marketing and get you results.

Because you deserve to have content that works hard for you, so you don’t have to!